Recommendation of Advertising - 1903 Words

Recommendation of  ¡Ã‚ °Got Milk? ¡Ã‚ ± Ad for Application in South Korea I. Recommendations and Summary of Analysis To appeal to a Korean audience, the facial expression and the gestures of a model should be changed as the model hold a cup of milk, and make a smile. The  ¡Ã‚ °Got Milk? ¡Ã‚ ± ad is one of the typical masculine and low context American culture ads. Angelina Jolie ¡Ã‚ ¯s facial expression and gestures are very aggressive, tough, and masculine. The ad entitles  ¡Ã‚ °Got milk? ¡Ã‚ ± which is a very direct way of approaching consumers. Although American culture is built as directness, the Koreans are more concerned with cooperative behavior in the means of indirect communication. The Koreans value quality of life more than the Americans as they accept†¦show more content†¦For a low power distance country such as America, this would be acceptable. However, it would not acceptable in Korean culture where respect for authority and hierarchy is emphasized. Second, the problem is about the individualism that has shown in advertising. There is only one individual in the ad. As an individualistic culture, the American view as it is normal. However, as a collectivist culture, such as in Korea, group work is very important. Therefore, an individualistic  ¡Ã‚ °Got milk? ¡Ã‚ ± ad would not get recognized in Korea. The last problem is about the clothing of the model. Because Americans are open to personal choices and creativity, the Americans would accept the model ¡Ã‚ ¯s clothing in general. However, the Korean culture is very conservative and prefers clear rules and conformity. The Koreans would expect appropriate for the milk ad, and therefore, the flashy and gaudy clothing of the model would make Koreans bemused. III. Change the Facial Expression and Gesture of the Model Angelina Jolie in the ad gives very aggressive, combative, and strong facial expression with tough, masculine gesture. Such facial expressions and gestures are acceptable in America because of American culture being low context and masculine. The character possesses a charisma like a general by looking at some distance in the ad. This would appeal to Americans because of the directness of the ambience as a whole.Show MoreRelatedPlanning an Advertising Campaign671 Words   |  3 PagesThe Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingos management team hired the advertising firm of Haskell Johnson (HJ). The management team requested HJs recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with Flamingos management team, HJ consultants provided theRead MoreEssay on Flamingo Grill674 Words   |  3 PagesCase Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingos management team hired the ad ­vertising firm of Haskell Johnson (HJ). The management team requested HJs recom ­mendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with FlamingosRead MoreHart Venture Capital - Quantitative Analyses1225 Words   |  5 Pagesamounts and the net present value for partial funding of the Market Analysis project would be computed in the same manner. Managerial Report Perform an analysis of HVC’s investment problem and prepare a report that presents your findings and recommendations. Include ( but do not limit your discussion to) consideration of the following items: 1. What is the recommended percentage of each project that HVC should fund and the net present value of the total investment? 2. What capital allocationRead MoreThe Impact Of Marketing On Our Business Essay1557 Words   |  7 Pagesadvertisement on our platform. Saudeo source of revenue is advertising base on two models cost per click (CPC) or display. The main one responsible for 80% of the total revenue is CPC where the different businesses pay a fixed fee every time one of our consumers access to their page. In the display models, companies will pay to appear in our GPS display. Given that the source of revenue is highly related to the amounts of recommendations made in our platform even though our consumers are not ourRead MoreCadbury Crush Case Essay1611 Words   |  7 PagesCadbury Beverages, Inc.: Crush Brand 1. Based on your assessment of the soft drink industry, the orange-flavored category, and the competitive situation of Cadbury Beverages and orange Crush, what is your recommendation for positioning orange Crush? Be sure to base your recommendation on facts and issues raised in the case. According to Exhibit 5, from 1985-1989, Orange crushes’ market share decreased from 22% (1985) to 8% (1989), this data shows that prior to the entrance of Coca Cola’sRead MoreSocial Media Into Traditional Marketing And Advertising Campaigns1507 Words   |  7 Pagesmarketing and advertising strategy is a necessity in order to have successful saturation in the market. There are numerous marketing strategies at the disposal of companies to use, including, but not limited to social media. Trends in social media have grown exponentially over the past few years and many companies nowadays are utilizing this marketing strategy to their advantage. This paper will focus on leading edge trends in integrating social media into traditional marketing and advertising campaignsRead MoreCase Study : Hawaiian Punch 1101 Words   |  5 Pagesand is also in charge of consumer research and product development for Hawaiian Punch. For the brand, she needs to produce a go-to-marketi ng plan for the year of 2005. This plan will be focusing on clarifying positioning, innovation, budgets and advertising of the Hawaiian Punch product with regards to their two manufacturing, sales and distribution networks. By creating this go-to-marketing plan, it will help Hawaiian Punch create and sustain a competitive advantage against its competitors. SituationalRead MoreP1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service1372 Words   |  6 PagesCoca-Cola is the world’s most favourite and most profitable drink from 1886. PROMOTIONAL MIX Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not always look that way as Coca-Cola advertising shaped him like that. They use different types of advertising such as: * Print ads * Radio * Television * Billboards * Banners *Read MoreThe Target Market Recommendations Using A Social Media For The Marketplace Live901 Words   |  4 PagesOur Company Our company is targeting the according to Marketplace Live, (2015) â€Å"workhorse† and according to Marketplace Live, (2015) â€Å"travelers† for our product Reliable Rover and Alienware gamer p. g. , 27, 29. These target market recommendations are using a social media for the benefit of an according to Marketplace Live, (2015) â€Å"easy to use, simple design† which will be able to according to Marketplace Live, (2015) â€Å"link PCs with network, /internet† while processing many bundled applicationsRead MoreDr Pepper/7up, Inc. Squirt Brand: Case Analysis1229 Words   |  5 Pagessoft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency, Foote, Cone Belding. The case also focuses on the entire industry structure and the marketing techniques u sed by the various leading companies so the Squirt’s annual advertising and promotion plan can be successful, and proper techniques